Bloggers with Attitude… Inside Wal-Mart?

Okay, it was one thing when the nation’s largest retailer, a behemoth many of us loved to hate, started going green.
But you had to give Wal-Mart credit when the company committed to achieving three huge sustainability goals:

• Converting 100 percent of its stores to renewable energy
  
• Creating zero waste
  
• Selling sustainable products rather than those that deplete the environment
  

So you’re thinking, “Yeah, but that all is just good
business sense, right? Let’s not get carried away in praising the
corporate leadership for simply doing what they ought to be doing.”
Then, comes today’s news that Wal-Mart’s latest blog, Check Out, is not censored by the company but instead has been turned over buyers who can post whatever they want to post.
Accordingly, company employees have been blasting some of the
company’s suppliers with a bluntness that would make any blogger proud.
For example, a video game buyer for Wal-Mart slammed a “Star Wars” film as a “debacle.”
And, the Wal-Mart employee in charge of buying computers from Microsoft’s
said of the operating system, Vista: “Is it really all that and a bag
of chips? My life has not changed dramatically — well, for that matter,
it hasn’t changed at all.”
Some of these bloggers even know how to make news.
It was a blogger on Check Out who revealed Wal-Mart’s decision to
only stock only Blu-ray high-def DVDs and players, effectively killing
the rival HD DVD system in the process.
After its previous forays into blogging flopped, largely because
executives thought they could use blogs as simply another channel for
PR, the company consulted bloggers at sites like The Huffington Post to find out how to do it right.
It appears that they were told that in an age when everyone is a
publisher, a blogger’s voice is his/her greatest asset. So there’s only
one steadfast rule: Don’t censor bloggers! Centralized control simply
doesn’t work.
Hey, you got to give Wal-Mart credit once again. They do know how to adapt.
Now, if only more execs inside mainstream media companies (where
unzipped blogging can and still does get you fired) would get with the
program.

Image courtesy galaygobi via Flickr [C.C., 2.0]

What's Wal-Mart?

Anyway, i doubt they don't impose any sort of censorship on that blog... i doubt there are posts related to racial discrimination & wage gaps in Wal-Mart stores.. (& unfair prices as well!)

I don't think that even in my dreams... companies like Winners, Super U & Jumbo setting up blogs!

i did not understand much of this article but i know that i love walmart. its products are cheap and of quality. now if only we had that in mauritius.